ReThink Red Deer logo
The Sustainable Red Deer Society (operating as ReThink Red Deer) is dedicated to enhancing the long term quality of life in Red Deer and surrounding area.

This group searches out and shares ideas that inspire citizens to make and create sustainable consumer choices - global in awareness, local in application. Members believe that we are citizens first and consumers second; that our world is finite and borrowed from future generations; that we can live sustainably and in harmony with nature; and that inspiration is a renewable resource.

Mission: We promote citizen-driven leadership through sustainable planning and living in the Red Deer region.

Vision: We envision a community that is living sustainably.

For more information on sustainable community development visit The Natural Step Canada.

ReThink Red Deer is driven by the energy of its members and coordinates its action around four key principles:

1) Smart Urban Planning

2) Waste Minimization (aka Zero Waste)

3) Protecting and Enhancing Natural Assets

4) Reinvigorating the Democratic Process

We believe in starting where we can - with our own lives, and our own community - Red Deer.

ReThink Red Deer was founded in 2007. Today it functions as a non-profit society registered in Alberta (since 2010) and is governed by a volunteer board of directors. We are volunteer-driven and have no formal employees but do provide honorariums for Project Leads.

Our organization assembles around the practices of a "for-benefit" organization; integrating social and environmental aims with business approaches. ReThink Red Deer is applying a social enterprise model, selling soil amending products (premium worm castings, compost teas and extracts, and micronutrient-rich rock dust) as well as heirloom seeds, microgreens, and vegetables grown at local urban 'homesteads' and demonstration gardens that are sold at local markets through "The Root Cellar: ecoStore & Apothecary". We aim to couple environmental responsibility and community service while using funds raised for projects that responsibly inform citizens and contribute to the common good.

We're a member of the Recycling Council of Alberta, the Alberta Environmental Network, and proud to collaborate with the Red Deer College Green Campus initiative. We meet regularly at the College for board meetings and our special events.

Our board of directors strives to broadly represent the community of Central Alberta and we are always looking for new directors to join the organization.

Current Directors:

Kathy Parsons - Chair (President)

Ryan Stelmack - Vice Chair

Heidy Panameno - Treasurer

Daniel Chappell - Secretary

Reg Jopko - Director

Kim May - Director

Libby Flinn - Director

Christine Cartwright - Director

Blaire Koswin - Director

Rene Michalak - Director and Volunteer Project Lead

Project Leads and Coordinators:

Sarah Grass (Garbage-Free February and the EcoLiving Fair + Workshops)

Ryn Spicer (Social Media and Communications)

Brittany Jevne (The Root Cellar: ecoStore & Apothecary)

Hope Hillson (Summer Student - Project Coordination)

Christiane Guilbeault (Little Green Thumbs)


From 2007 to 2015, ReThink Red Deer focused on raising awareness of the importance of community sustainability. Founder Lorne Daniel presented on the history of ReThink Red Deer at the 2011 Pathways To Sustainability Conference we hosted at the Red Deer College:

With the ongoing support of numerous volunteers, we have established four key projects that will be the focus of our strategic planning in the years ahead:

1) The Common Ground Community Garden Project (details TBA)

2) The EcoLiving Fair + Workshops / The Renewable Energy Fair + Workshops and Garbage-Free February campaign

3) The Piper Creek Restoration Agriculture Project

4) The Root Cellar: ecoStore & Apothecary

If you are interested in volunteering with ReThink Red Deer please Contact Us and Join the organization as a voting Member.